Privacy Policy

1) Who we are

This website is operated by The Houseplant Expert (“we”, “us”, “our”). Our website address is: https://thehouseplantexpert.com/.

This Privacy Policy applies to your use of this website and related services we provide through it.

2) What information we collect

We aim to collect the minimum information needed to operate, protect, and improve the website. The types of information that may be collected include:

2.1 Information you provide to us

Contact messages: if you contact us (for example through a contact form or email), we may receive your name, email address, and message content.
Voluntary feedback: if you send feedback, plant suggestions, or corrections, we may keep that information to improve our content.

2.2 Information collected automatically

Like most websites, we may collect limited technical information automatically when you visit, such as:

IP address (may be logged for security and abuse prevention)
Browser type and device information (e.g., mobile/desktop)
Pages viewed and approximate time spent on the site
Referring page (the page that linked you to our site)

This data is generally used to keep the site working, understand traffic trends, and prevent malicious activity.

3) Cookies and similar technologies

Cookies are small text files stored on your device. We (and third parties we work with) may use cookies and similar technologies (like localStorage, pixels, or tags) to make the site work properly and to support advertising.

3.1 Essential cookies

Some cookies (or similar storage) may be necessary for core site features, such as remembering preferences.

3.2 Preference storage (local settings)

The site may store small preference settings on your device, such as:

Theme choice (light mode / dark mode)
Fun effects setting (on/off)

These settings are stored locally in your browser (for example, using localStorage) and are not used to identify you.

3.3 Analytics cookies (optional)

We may use analytics tools to understand how visitors use the site (for example, which pages are popular). These tools may use cookies or similar technologies.

If analytics are enabled, they are used to improve content quality and user experience—not to personally identify you.

3.4 Advertising cookies

We may display advertisements on this website to support the cost of publishing free content. Advertising partners may use cookies or similar technologies to:

Serve ads
Measure ad performance
Limit repeated ads (“frequency capping”)
Help provide more relevant ads based on your browsing activity

Advertising partners may also collect information about your visits to this and other websites to improve ad relevance.

4) How we use information

We may use collected information for purposes including:

Operating the website and making sure pages load correctly
Improving content (for example, updating guides, expanding plant coverage)
Security (detecting abuse, spam, or malicious activity)
Responding to messages you send us
Advertising support (showing ads to fund the website)

5) Advertising and third-party services

We may work with third-party advertising networks and service providers to display ads and measure performance. These third parties may collect information directly from your browser (including cookies or similar identifiers).

5.1 Google AdSense

Where Google AdSense is used, Google may use cookies and other identifiers to serve ads and measure performance. Google’s advertising technologies may enable interest-based advertising.

You can learn more about how Google uses data when you use partner sites and apps via Google’s policies.

5.2 Third-party links

Our plant guides may include links to external websites (for example, YouTube videos, TikTok searches, or supporting articles). If you click an external link, you will be taken to a third-party site that has its own privacy policy.

We are not responsible for the privacy practices of third-party sites, and we encourage you to review their policies.

6) Social sharing features

The site may include social sharing buttons (for example Facebook, X/Twitter, Pinterest, WhatsApp, Reddit, or email sharing). These buttons are provided to make it easier to share plant guides with others.

In many cases, social buttons work by opening a share link in a new tab rather than embedding social media trackers directly. However, your browser may still share limited data (like referral information) with those services when you click them.

7) Data retention

We keep information only as long as necessary to operate the site and provide services. For example:

Server security logs may be retained for a limited period
Contact messages may be kept as long as needed to respond and handle follow-ups

8) Your choices and controls

8.1 Cookie controls

Most browsers let you control cookies through settings. You can typically:

Block cookies
Delete cookies
Allow cookies only for certain sites

Note: blocking cookies may affect site functionality and ad experiences.

8.2 Interest-based advertising opt-out

Depending on your region and the ad partners used, you may be able to opt out of certain personalized advertising. Some opt-out mechanisms are provided by third-party services, browser settings, or industry groups.

8.3 Do Not Track

Some browsers include a “Do Not Track” signal. There is currently no universal standard for how websites respond to this signal. We may not respond to all DNT signals consistently.

9) Children’s privacy

This website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children.

If you believe a child has provided personal information through this site, please contact us so we can delete it.

10) International visitors

If you access this site from outside the country where our servers or operators are located, your information may be transferred and processed across borders. By using this site, you acknowledge that processing may occur in different jurisdictions.

11) Security

We take reasonable steps to protect the website and minimize risk, including measures designed to prevent abuse and unauthorized access. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

12) Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in site features, technology, or legal requirements. When we update it, we will revise the “Last updated” date at the top of this page.

13) Contact us

If you have questions about this Privacy Policy, you can contact us here: Contact

If you prefer email, you may include an email address on your Contact page and update this section accordingly.

Quick summary

We collect minimal data needed to run and protect the site.
Ads may use cookies and similar tech to display and measure advertising.
You can control cookies in your browser settings.
External sites (YouTube/TikTok/etc.) have their own privacy policies.